Halal Tourism is an opportunity for market expansion and differentiation that Italian companies engaged in the tourism business sector are not always able to seize.
What is Halal Tourism?
The term Halal means allowed or permitted. It is usually related to the alimentary norms of the Muslim religion, but the concept extends to lifestyle in general. It concerns the purity of one’s body and the safety of others, for which one must only bring foods with essential nutrients without alcohol or intoxicating-toxic substances that damage human rationality.
The expression ‘Halal Tourism’ was coined to define the way Muslim tourists travel. This means proposing an offer that adapts to the needs of ever-growing Muslim tourism, thus respecting the principles of Islam.
In this context there are different types of nomenclature often used as synonyms but which in reality represent different concepts:
- Islamic Tourism: involves those trips that Muslims make for religious purposes such as pilgrimages to Mecca and sacred places (hajj and umra).
- Halal Tourism: made up of a network of services designed ad hoc for Muslim tourists.
- Muslim friendly tourism: indicates those structures and settings which among their services have included special attention for Muslim tourists, such as attention to the food offered.
The distinctive line between halal and Muslim friendly tourism is very thin, for this reason it is more common that ad hoc tourist services for Muslims are indicated with the generic terms ‘halal tourism’.
Why propose Halal Tourism?
889 Italian companies took part in EXPO 2021-2022 in Dubai. A significant and at the same time important number to aim at Halal tourism and promote the ‘Italian Muslim-friendly‘ image.
A high-impact event with the slogan ‘Joining Minds, Creating the Future’, founded on collaboration and cooperation and which aims to achieve goal 17 of the 2030 Agenda: strengthen implementation methods and relaunch the global partnership for Sustainable Development.
Diversifying the tourism market can be a major investment for Italian companies, increasing and raising the level of competitiveness. The fear of many lies in the difficulty that such an effort requires, in the possible criticisms or controversies that could arise. Although these are understandable hesitations, they are not comparable to the immense benefit that Italian tourism can obtain by broadening its vision towards a globalized world, which exalts and includes the differences that enrich us.
What are the benefits of Halal Tourism for companies?
According to the 2015 Global Muslim Travel Index study conducted by MasterCard and Crescent Rating, in 2014, 30 destinations attracted 80% of Muslim tourist arrivals, therefore a targeted offer to better seize the opportunities would be very profitable.
It is estimated that, in 2018, the direct turnover of Halal tourism was 160 million US dollars and in 2026 it could have reached 230 million if not for the Covid-19.
Due to the deep crisis brought about by the global pandemic, many countries are looking for new formulas and solutions to raise their economy.
Tourism is an ideal tool for the recovery of the post-Covid economy thanks to the fact that it belongs to a dynamic industry.
Halal tourism in numbers
We started talking about Halal tourism in 2010. In 2015, the EUROMONITOR INTERNATIONAL study revealed that in 2014 total Muslim visitor arrivals were 108 million, 10% of the entire travel economy.
According to the 2016 Thomson Reuters-Dinar Standard report, the Muslim population is estimated to have spent a total of $151 billion on travel in 2015 excluding Hajj and Umrah; 11% of world spending.
This is a 4.9% growth over the previous year and is greater than the 3% increase in the world market. Travel spending by Muslims is projected to exceed $243 billion in the coming years.
It is important to know that according to the survey conducted by Dinar Standard on Muslim tourists: 53% travel with family, 23% with friends and 19% with wife.
How can we support the transition process towards Halal Tourism?
In support of halal tourism, the Italian-Arab Chamber can:
- Provide a careful introduction of the topic with consequent personalized analysis in order to implement a strategic and effective action.
- Make courses and useful information available to staff, who must be adequately trained to make communication and reception more attentive and targeted.
- Provide practical support for those wishing to obtain Halal certifications.
Do you want to learn more?
Contact us to request more information about our services to companies in the field of halal tourism.